Drop

It’s about time we have a serious discussion about how movies are marketed. I understand that studios feel as though they almost have to show more material in trailers to even get people out to the theater, but we’ve officially gone too far. I basically had already seen the first 2/3 of this movie just from trailers! And I am even someone who specifically goes out of my way to avoid trailers. I get that marketing a movie is tricky in a world where attention is the new currency, but we have to find a better way.

For Drop specifically, trailers are partially to blame but so is pacing. The slow moving first two acts may work if someone goes into the movie completely blind, but not when the "I want you to kill your date" text was prominently featured in the trailers. The film almost builds to that moment deep into the runtime as this demented twist to play for shock value, but in reality everyone went in already knowing that. Maybe that works when the characters are interesting enough to distract from that, but that really isn't the case here.

Once you finally get past the moments that were spoiled from trailers (essentially everything before the third act), the film is a lot of fun. In fact, it is so fun that the third act is pretty great. If only the first two had more moments like that & less time spent with the annoying waiter meant to be the comedic relief.

One final thought, in this era of cellphones, we have to find better ways to show text messages than flashing the text on screen. It looks terrible and is a horrific use of the cinematic medium.

All in all, a fun, but flawed movie!